Ultimate Feed have been running our container tag manager for over 2 years now and have been compiling/analysing data and discussing this with our merchants to find the best way to deal with what is one of the hottest online marketing issues right now – sale attribution modelling.
The Attribution Manager allows merchants to view, report. compare and change their attribution model (providing they have our container tag implemented) from the standard Last click. Options include First click, Last Click or Value Attribution. In addition we allow clients to build their own attibution model, relative channel or partner specific weightings can be set as well as selecting channels/partners de-duplication settings.
More importantly clients can then start top change their performance optimisation algorythms to work on this new attribution system.