In the world of online media it's getting more and more dificult to aquire quality traffic not to mention expensive. Increasing your conversions is vital in today's online marketplace and anything that can help this process is a vital part of the online marketing mix. There are a growing number of Retargeting providers who work on a number of diferent commercial models and have various USPs. We can give you advice about which provider to choose and we support integration into all of the major players.

Allows you to re-target non buying site visitors

Retargeting is a VERY effective way to increase conversions. Many visitors to your site may leave before they have completed the entire purchasing process, perhaps leaving items in their basket. The reason for them not buying could be many, shipping costs too high, ran out of time, forgot and then did another search in which one of your competitors came up first, or they found a better online price or simply decided against it.

Dynamic Retargeting solutions allow you to target users on sites they visit after yours, it could be a horoscope site, a news site, maybe another price comparison site.

ROI is better than any other online channel

We know that user A visited your site 3 times in the last 4 days, we know what they looked at, what they added to their basket and we can serve them product specific ads based on this view history. Our clients are seeing better ROI than any other channel and as we develop more sophisticated strategies this is only increasing.

See it in action on the right of this page To see the banner on the right in action running through AdGenie, visit the mobiles.co.uk website, view a product and then refresh your browser - you will see the banner has updated to show the products you have been viewing. Speak to your account manager today or email retarget@ultimatefeed.com to find out more.

What can be targeted?

Ultimate Feed work with the market leaders in this space AdGenie who have a unique display advert targeting system allowing advertisers to target and populate banner adverts using demographic data, contextual data, behavioural data, IP data and Experian Mosaic profiles.This solution delivers dynamically targeted advertising to sites which capture or have access to user data.

User data can be anything from a simple postcode search available for a single session to a full registered user profile retained in a user database. Any search data a user inputs on a site during a site visit can also be used to serve targeted ads, eg flights, hotels, automotive, holidays, jobs. This can be registration data such as who you are, where you live, date of birth, gender, how many children etc.

Targeted ads reduce wastage, increase relevance and have measurably better CTRs and ROI

Combining the relevance of a targeted ad with the visual impact of a display ad delivers measurably better campaign results.

Have adverts for every offer without a team of stressed out designers

You can expose your entire catelogue of offers to consumer searches as these ads build dynamically from the Data Feed, so in effect you have an advert for every product, every holiday destination, for anything you have data for. No need to have a team of under pressure designers trying to keep up. simply get them to design one good compelling advert shell and we will do the rest or let us design it for you (or do it yourself using our banner builder)