Google's Shopping site has had many incarnations in recent times; Froogle, Google Base, Google Products, Google Shopping, Google Merchant Centre....now called Google Product Search it has taken the shopping space by storm over the last 2 years and continues to steel user share from the incumbent shopping comparison engines (CSEs).
Creating the best destination to find and get help buying products is a key aim for Google now and they are supporting it with large teams and significant investment. The convergence of Product reviews, buyer reviews, Online and In store availability, and key product information into their search results is a strong pull for potential users, offering them great functionality.
However as the complexity of the information offered to consumers increases so does the pressure on Merchants to provide more sophisticated and up to date information. Ultimate Feed work very closely with the Google Product Saerch team, we regularly meet their team and have direct contact with their strategic partnerships team. Working with Ultimate Feed ensures you are abreast of all of the developments.
Google Product Search
Google Product Search is continuously updating their Feed format, in the last month alone they have launched their own taxonomy (category tree) which we map to (ensuring our export files carry their categories), and completely changed the level at which Fashion products are submitted. Let us keep abreast of these changes and ensure your feed is always as optimised as it can be.
We can track all sales from this channel and optimise visibility within the one box for all long tail terms. In addition we have optimisation tools to indentify traffic levels and improve optimisation for high volume generic terms.
Google Local Search
Google are now working on providing shoppers detailed information on where products can be found in physical stores, based on your location and search crtieria. Ultimate Feed have the experience to help you optimise for this service and will work with your internal tech resources to ensure your feed meets their exacting requirements. We can also ensure the local stock links with your online products.
Integration of Customer Shopping Surveys
Most of the Shopping Comparison sites have, ever since the inception of Bizrate (now Shopzilla), been keen to gather consumers buying experience, implementing a range of different shopping survey programmes and technologies. Many other review services have sprung up over the last few years who have also sought to glean customer experience feedback. Google, as well as having its own version, also now syndicates most other review sources so they can now display reviews alongside merchant listings on both Paid for and Natrual results
Google Product Extensions
One of the first ways that google starting linking Merchants Data feeds and their other google activity was linking products from the Google Product Search Feed to the Google Adwords campaigns. This has prooved very effective for merchants conversion rates
Integrating Product Reviews
If you run your own product reviews either internally or with providers such as Bazaar Voice, Reevoo or Power Reviews Google is also syndicating these to sit alongside the product listings for both Online and Local shopping results. Ultimate Feed can ensure that these reviews match correctly with your data sources giving you the best chance of converting leads to those all important sales.