| Company overview: |
Kelkoo.com was founded in 2000, following mergers with Zoomit, Dondecomprar and Shopgenie. Within 2 years of launching, Kelkoo became Europe's largest e-commerce website after Amazon and Ebay and the largest e-commerce advertising platform both in the UK and Europe.
Kelkoo now operates in 10 European countries listing over 10,000 advertisers and over 10 million offers. Kelkoo has been profitable since Q4 2002.
Kelkoo is a one-stop shopping service, which helps shoppers to find, research and buy products online with confidence, providing users with essential tools to compare prices and product features in seconds.
In the UK, 41 of the top 50 retailers advertise on Kelkoo. Amongst Kelkoo's more than 2,400 UK advertising clients(3) are leading online names like Amazon, Dabs.com, Play.com, Ebookers, Figleaves, Opodo and Lastminute, as well as big high street brand names such as Comet, Dixons, John Lewis, Littlewoods, Carphone Warehouse, WHSmith and Tesco.
Kelkoo was nominated by Nielsen/Netratings one of the 10 most influential websites of the decade(4), and received praise by the BBC Online for "paving the way for online shopping". In October 2004 Nielsen NetRatings and BBC described Kelkoo as "the dominant shopping guide" in the UK. At the same time, Hitwise announced that Kelkoo was the number 1 UK website, based on visits to the Shopping & Classifieds - Rewards and Directories category.
In the UK, Kelkoo has a substantial network, with agreements in place to power the shopping channels of: Yahoo! UK and Ireland, Virgin Media, Tiscali, The Independent and many others.
- Source: Nielsen NetRatings. Figures correct as of October 2004
- Figures correct as of November 2004
- Figures correct as of November 2004
- Source: Nielsen "How the Internet Has Changed Our Lives" December 2003
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